Business Model Canvas creator Alexander Osterwalder explains how he pre-financed his book


Creator of the Business Model Canvas






















Eric RiesAuthor of The Lean Startup
Herbert SimonNobel laureate and pioneer of decision science
Brian BalfourGrowth strategist and founder of Reforge
Michael PorterHarvard professor known for competitive strategy
Hamilton HelmerAuthor of 7 Powers: The Foundations of Business Strategy
Shreyas DoshiFormer product leader at Stripe, Twitter, and Google
Richard RumeltAuthor of Good Strategy Bad Strategy
Marty CaganAuthor of Inspired and founder of Silicon Valley Product Group