Pentagram partner Paula Scher explains how she turned a Pittsburgh bridge into an art event
Paula Scher
Pentagram partner and influential graphic identity designer
Ideas
Graphic identity designer Paula Scher explains why being unqualified is good for design
Pentagram partner Paula Scher: “I wasn’t designing for them I was designing for the next year”
Pentagram partner Paula Scher explains how donor walls encourage bigger donations
Pentagram partner Paula Scher explains why not knowing can lead to breakthroughs
Paula Scher explains why working for free is not giving something away
Pentagram partner Paula Scher explains how she designed the High Line logo
Pentagram partner Paula Scher explains how she learns her clients’ tastes
Pentagram partner Paula Scher explains how she created a flexible identity system
Pentagram partner Paula Scher: “You have to defy the career staircase”
Pentagram partner Paula Scher on how changing reporting improved MoMA design
Pentagram partner Paula Scher: “Serious play is about invention, change, rebellion”
Graphic identity designer Paula Scher on how going the distance helps you grow
Pentagram partner Paula Scher explains how perspective shaped Microsoft's logos
Graphic designer Paula Scher on why she changed the Public Theater identity
Graphic designer Paula Scher on how jazz shaped Wynton Marsalis’s logo
Graphic designer Paula Scher explains why she worked for free
Pentagram partner Paula Scher explains why her renderings get built exactly as shown
Pentagram partner Paula Scher on how to get clients to tell the truth about competitors
Pentagram partner Paula Scher: “I was never a particularly good salesman but I am a good teacher”
Intro
Deep
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