Former Apple design chief Jony Ive: “You don’t assume it’s the product, you assume it’s you”
Jony Ive
Former chief design officer at Apple
Ideas
Jony Ive on what he looks for when hiring young designers
Jony Ive on why measurable product attributes dominate conversations
Jony Ive: “Ideas are always fragile”
Jony Ive on how the iPhone nearly didn't happen
Jony Ive on Steve Jobs’s curiosity and the intention required to be curious
Jony Ive: “Creating and thinking should always be afforded a rare respect”
Jony Ive explains how giving body to an idea changes everything
Jony Ive: “What’s really hard is to try and do something that’s better”
Jony Ive: “The rate of change is dangerous”
Jony Ive on how giving form to an abstract idea galvanizes a team
Jony Ive on what we do when no one sees
Jony Ive: “Wanting to learn is far more important than being right”
Jony Ive: “The most powerful ideas do occur quietly”
Jony Ive on where the name LoveFrom came from
Intro
Deep
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