Steal From The Best

Steal From The Best

Tobi Lütke

Co-founder and CEO of Shopify

Ideas

Shopify CEO Tobi Lütke: “Shopify grew its market instead of competing for percentage in a market”

1:38

Shopify CEO Tobi Lütke explains why so much of business is cargo culting

2:47

Shopify CEO Tobi Lütke explains how he unintentionally slowed Shopify’s growth by deciding slowly

1:57

Shopify CEO Tobi Lütke on why machines can’t take responsibility

0:47

Shopify CEO Tobi Lütke explains how to give feedback without making engineers defensive

2:22

Shopify CEO Tobi Lütke explains why choosing among good choices is hard

1:24

Shopify CEO Tobi Lütke explains why companies hate the unquantifiables

2:11

Shopify CEO Tobi Lütke explains how companies are social technology

2:50

Shopify CEO Tobi Lütke explains why environment is more powerful than policies

0:56

Shopify co-founder and CEO Tobi Lütke explains why you need to prune and refound departments

1:42

Shopify CEO Tobi Lütke explains why founders should do subtraction

2:09

Shopify CEO Tobi Lütke explains how recessions change consumer behavior

1:02

Shopify CEO Tobi Lütke explains why he pivoted from mastery to learning 80% of every field

2:11

Shopify CEO Tobi Lütke explains why only making good decisions is dangerous

1:03

Shopify CEO Tobi Lütke explains why he wants to run his team on Cronk's rules

2:29

Shopify CEO Tobi Lütke explains why stock grants are a flawed compensation model

1:54

Shopify CEO Tobi Lütke on why road maps are overrated

0:38

Shopify CEO Tobi Lütke: “I like inducing change”

1:02

Shopify CEO Tobi Lütke: “Computers don’t get to make people feel dumb”

0:44

Shopify CEO Tobi Lütke: “We randomly delete all recurring meetings”

0:33

Shopify CEO Tobi Lütke on how to predict the future: look at what rich people buy

0:22

Shopify co-founder and CEO Tobi Lütke: “You look at Amazon Prime as like Visa or something”

0:48

Shopify CEO Tobi Lütke on why fun and delight matter in business

0:41

Shopify CEO Tobi Lütke: “There is no speed limit for personal growth”

0:57

Intro

▶️Advice from the CEO of Shopify, Tobias Lütke07:16 · 8 Dec 2023

▶️Tobi Lütke is still captivated by internet commerce, 20 years later1:43:13 · 6 Oct 2025

▶️Shopify CEO Tobi Lutke | Full Interview | 2018 Code Commerce35:04 · 17 Sep 2018

Deep

📝Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (Lenny's Newsletter, full transcript)102 min · 2 Feb 2025

📝Tobi Lütke: Calm Progress (The Knowledge Project #152, full transcript)104 min read

📝Tobi Lütke: The Trust Battery (The Knowledge Project #41, full transcript)5 min read

🎧How to Live in Everyone Else's Future (with Shopify CEO Tobi Lütke, ACQ2, full transcript)109 min · 18 Sep 2025

🎧Tobi Lütke: 21 Years of Building Shopify (Founders, full transcript)18 Jan 2026

📝Tobi Lütke on Creating Shopify for Americans as a German in Canada (Conversations with Tyler Ep. 221, full transcript)18 Sep 2024

📝The Tim Ferriss Show Transcripts: Tobi Lütke (#359)102 min read · 11 Feb 2019

📝Tobi Lütke is still captivated by internet commerce, 20 years later (Cheeky Pint transcript)6 Oct 2025

✍️Tobi Lütke — What I Believe (tobi.org, his own writing)

📄The Philosophies of Tobi Lütke16 Dec 2025

Other founders

Amjad MasadFounder of Replit

Joel SpolskyCo-founder of Stack Overflow and Trello

Rahul VohraFounder of Superhuman Mail

Patrick McKenzieSoftware entrepreneur and Stripe advisor known as patio11

Paul GrahamCo-founder of Y Combinator

Pieter LevelsIndie hacker

Ryan HooverFounder of Product Hunt

Tony DinhIndie hacker