Advertising executive David Ogilvy on how to write ad copy like an editor
David Ogilvy
Advertising executive
Ideas
Advertising executive David Ogilvy: “Boil down your strategy to one simple promise”
Advertising executive David Ogilvy explains how he created the Hathaway eyepatch ad
Advertising executive David Ogilvy explains how to build a company of giants
Advertising executive David Ogilvy explains how to advertise a product
Intro
Deep
Other persuaders
Chris VossFormer FBI hostage negotiator
Chip HeathStanford professor and co-author of Made to Stick
Nancy DuarteFounder of Duarte and author of Resonate
Martin Luther King Jr.Civil rights leader and influential public orator
William UryCo-author of Getting to Yes and Harvard negotiation scholar
Marshall GanzCommunity organizer and Harvard leadership scholar
Nir EyalAuthor of Hooked: How to Build Habit-Forming Products
Seth GodinAuthor of Purple Cow and This Is Marketing