Purple Cow author Seth Godin explains how to get past delusion with the smallest viable audience
Seth Godin
Author of Purple Cow and This Is Marketing
Ideas
Author Seth Godin explains how Bill Atkinson made overlapping windows work
Purple Cow author Seth Godin on how to pick yourself instead of waiting to be chosen
Author Seth Godin explains the three types of quality
Seth Godin explains why AI should be networked, not one-on-one
Purple Cow author Seth Godin on why mentors don't scale and using heroes
Seth Godin explains how TOMS Shoes grew through status and affiliation
Seth Godin on what makes a brand valuable
Purple Cow author Seth Godin explains how to know when to quit
Author Seth Godin explains why professionals need consistency over authenticity
Author Seth Godin: “That forced empathy cycle is the secret to the entire company’s success”
Seth Godin explains why we stay on the plane
Seth Godin explains why the Icarus myth was changed to make us obey
Seth Godin explains why competence is overrated
Marketing author Seth Godin: “People like us do things like this”
Seth Godin explains the difference between responsibility and authority
Marketing author Seth Godin on what permission marketing is
Seth Godin: “We don’t need more plumbers”
Purple Cow author Seth Godin: “Most people quit too late”
Marketing author Seth Godin explains how to build a brand of distinction
Seth Godin explains how to notice and explain what’s surprising
Seth Godin: “Find generous work that scares you”
Seth Godin explains how Silk tripled sales by putting its product next to milk
Marketing author Seth Godin explains why he’d build an agency for pediatric orthodontists only
Marketing author Seth Godin: “You are merely being tolerated”
Seth Godin: “There’s no such thing as writer’s block”
Seth Godin explains why he chose “better, not more”
Marketing author Seth Godin explains why being first is overrated
Seth Godin explains the difference between quality and excellence
Seth Godin explains the two kinds of compromise
Purple Cow author Seth Godin explains why counting Facebook likes is a mistake
Author Seth Godin explains why sliced bread was a complete failure at first
Intro
Deep
Other persuaders
Robert CialdiniAuthor of Influence
Gary VaynerchukEntrepreneur and marketer
David OgilvyAdvertising executive
Chris VossFormer FBI hostage negotiator
Chip HeathStanford professor and co-author of Made to Stick
Nancy DuarteFounder of Duarte and author of Resonate
Martin Luther King Jr.Civil rights leader and influential public orator
William UryCo-author of Getting to Yes and Harvard negotiation scholar